Focus on variety, not volume. Include pieces from each Paparazzi Collection, long and short necklaces, a range of colors, and some of each metal finish.
Keep every pocket full. Just as empty hooks on a pegboard tell a customer your inventory has been picked over, an empty pocket makes the remaining accessories look less popular.
Let the jewelry steal the spotlight. The bag was designed with a black background on purpose! Avoid the urge to add colorful backdrops or distracting patterns, as they tend to cheapen the jewelry. The accessories will always attract customers on their own.
Put Blockbusters at center stage. These statement pieces are bestsellers for a reason! Let them do the legwork by keeping them front-and-center in one of the larger pockets.
Pack some party essentials. Throw in some sales bags, your Customer Loyalty Cards, extra cash to make change and a small handheld mirror. For more ideas, review the Party Checklist in your Paparazzi Party Planner!
Wear what you’re selling. You are a walking advertisement for your Paparazzi business, which means you should always carry duplicates of the accessories you’re wearing!
Cut down on clutter. Your Jewelry Display Tote should remain a tool to professionally present the products you offer. Keep it clean and organized, and avoid turning your bag into a catch-all for items better fit for your purse.
Carry it everywhere. Yes, everywhere! You can’t sell something you don’t have with you!
Add an eye-catching insert. Turn one of the pockets into a small billboard by using one of the printable inserts from your Back Office.
Don't forget your business cards! Ensure your newest customers know where they can feed their $5 habit anytime by including a business card with every purchase. Don’t forget to invite them to your next party!
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